March 4, BCC’s Professional Series with Consultant Lauren Schlau, 1pm

When people think of taking their next vacation, little do they realize that they are among one of a billion people worldwide who are also traveling, and that travel and tourism spending is a $919 billion industry worldwide. Most don’t think of tourism as an “industry” but indeed the collection of accommodations, attractions, transportation, retail, food and beverage places among others do constitute an industry. And many countries around the world including the U.S., depend on tourism activity as an economic development tool to generate taxes and support employment.

To learn about the inner workings of this key (and fun) industry, come to the next BCC Professional Series session. Lauren Schlau, BCC Vice President is a recognized market research consultant by day, who has built expertise in this industry for over 30 years. Hear how the U.S. has lost its share of international visitation and what we are doing about it, the size and scope of the industry worldwide and in the U.S., some industry trends and about the next “hot” destinations.

The session will be held on Sunday March 4, 2012, from 1 – 3 pm at BCC. Lauren will make slide presentation, and allow ample opportunity for questions and discussion.

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